How to put together a marketing strategy to grow an audience for your game: product positioning, conventions, digital marketing, community building, and more (video)

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“Playtesting isn’t just about testing balance/optimization/number crunching; it’s about finding out whether your design intentions come through to people other than yourself.”
— Aaron Lim
“Be careful not to sacrifice playability in order to keep a mechanism in a game that players don’t get until several plays in. They may never make it through or past the first play if the game is too clever.”
— Sen-Foong Lim