Look at your theme, really look at it. What is it made of, what does it do, how does it do it, why, when, where? All of it. Take it apart and really look at what you have. Stop trying to make a ‘game’ when you can make an experience, something the players will talk about and feel like they were involved.
— Benny Sperling
As a designer, you want to use your theme and title to set expectations, and then ensure that the rest of your game meets those expectations.
— Peter C. Hayward
If you want to be a creative, cast as wide a net in your life as you can. Read things, try things, do things. That’s where ideas come from.
— Kevin Wilson
For established game designers, finishing is the hard part. For aspiring designers, starting is the hard part. Prototype your game NOW.
— Chris Rowlands
New designers should be open to other ideas that weren’t part of the initial vision of the game and be open to outside ideas from developers, friends, and playtesters. You never know when an inspiration will come that will make a good game into a great game.
— Dale Yu