Advice for new board game publishers, from Melanie James of Stratus Games (@StratusGames):

  1. define your brand and target audience as specifically as possible early on
  2. you cannot please everyone, so don’t try
  3. be ready to adapt to change
  4. always pay attention to what your customers want (not what you want)
  5. don’t underestimate the power of networking
  6. be sure to budget for marketing expenses