From The Cardboard Jungle (@CBJPodcast):

There is a right way & a wrong way to ask pod casters/bloggers to promote your KS project…step 1..don’t wait till it looks like it’ll fail

Step 2..make it personal by contacting them and explaining your project to them…links on the bottom..if you can’t explain it..how can we?

Step 3..don’t over exaggerate..save your sales pitch for the consumers…we get it & also can see right through it. Being genuine=best asset